The Team

Naked Clothing Web explosion

Mon, 30 Oct 2023 18:02:54 GMT

Naked Clothing on The Rake

From humble beginnings over a century ago as a piece of practical sportswear, the polo shirt has transcended every social, economic and gender distinction. Totally ubiquitous and, like anything mass, it’s very easy to overlook the inherent beauty of the polo shirt’s simple design, which is the crux as to why any garment can achieve such impressive longevity in popular cultures.

Today, the polo occupies a fascinating place in the sartorial landscape. As we see traditional codes of dress either merge or get broken down completely, the polo – and the long-sleeved polo especially – is emerging as the casual shirt’s heir apparent. A relaxed, easy-wearing and pleasingly textural alternative that still retains some of the shirt’s classic handwriting, it’s as at home with a pair of shorts as it is worn smartly under a blazer, and brings to any outfit a certain softness and elan that a crisp cotton poplin is simply not capable of.

If there is one maker that has mastered the sartorial polo, it’s boutique Italian label Naked Clothing. In short, it produces some of the finest-made and most luxurious-feeling cotton polo shirts that will ever grace your shoulder blades.

Naked Clothing was founded by the gentlemanly and wonderfully enthusiastic Filippo Matera in 1995. Matera has been in the game since his university days and brings a wealth of craft knowledge to bear with his brand. He realised in the early nineties that there had been a monumental shift in the menswear landscape towards the informal and as a result saw space for a brand like Naked Clothing to exist. “I wanted to produce casual shirts and then move forward and apply the same techniques to other materials such as jersey, piquet and denim,” he says. The brand became known for taking stone-washing techniques traditionally used in jeans making and applying them to casual and polo shirting. As the brand developed, so did Martera’s mastery of washing techniques. Indeed, a Naked Clothing cotton polo possesses the kind of supple and opulent handle one might expect from pure cashmere, much less cotton jersey.

Naked Clothing’s factory is based in Andria, in southern Italy, which is also where Matera sources the lion share of his cotton. “My factory in Andria is a jewel to me,” Matera tells me. This area of southern Italy also plays home to big players in the fashion industry, who seek out the region’s expertise in the production of fine shirting.

Whilst he is a designer and a businessman, Matera’s methods in achieving his shirts’ softness and richness of colour is more akin to alchemy. Two primary colours are used to create his shirts: white-ecru, which is then dyed, and indigo blue, which is then treated to get different shades. Then, to give the shirts their imperial softness, they go through the impressively-named ‘ennoblement stage’. “We use silicone and natural softeners which give this cashmere-like effect to the cloth,” says Matera, “and it resists washing as well.” Matera also uses an enzyme called rasapelo on the cloth prior to the final treatment. “What the enzyme does is burn the outer layer — the hairy layer — of the cloth so that even after many washings, the cloth quality is not affected. Together with the silicone and natural softeners that we use, this ensures our clothes last for a long time in a perfect state.”

Naked Clothing offers a range of shirting wardrobe staples which we now have the pleasure of stocking on The Rake’s Atelier, including polo shirts, T-shirts, long sleeve polo shirts, regular shirts with collars ranging from cutaway to forward point — thus meaning that there’s something for every discerning man. In regards to fit, Matera studied the human body prior to developing the patterns and has settled on two fits: a slimmer cut for pique polo shirts and jersey T-shirts, and more classic, regular for shirts, polo shirts, denim shirts, pipeline and jersey shirts. He’s fastidious about ensuring they retain their shape as well. “My shirts don’t shrink because all the garments come out of the assembly sized to face the dying process at 90° and the washing one at 60°. These allow them to reach the correct sizing parameters.”

Whether you’re looking for a replacement for your shirt, something for weekend jaunts, or for holidays in the Côte D’Azur layered under a linen blazer, Naked Clothing’s offering is just the ticket. With a scrupulous amount of attention to detail, complementary fit, high-quality fabrics, various styles and innovative but natural processes they’re some of the finest polo shirts we’ve come across.

by Benedict Browne

Editor for THE RAKE

Naked clothing Web growing

Mon, 30 Oct 2023 17:48:06 GMT

Naked Clothing on FINAEST

NAKED Naked is an Italian brand founded in 1996 in a small factory in Andria, a city of Apulia, by Mr. Filippo Matera, who designs and produces high-end sportswear and knitwear for men and women. The products are entirely Made in Italy using the best materials and our selection is an absolute LIMITED EDITION, because it has been created exclusively for FINAEST, as it is written over the internal textile of each item. T-shirts and Polo shirts represent the spearhead and a must-have of Naked Clothing collections: they are realized using special techiques and treatments like the renowned stone washing, a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. It also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as canvas and denim. Moreover, after years of research and development about Chemistry of colour, the designer has not just created a great style and wearability for his items, but he has also invented his own chemical formulas to create the colors and tints of his products. Naked Clothing products are sold into the best boutiques of Italy and United States of America, and appreciated by lots of famous Italian artists. Finaest.com chose Naked Clothing because it represents the real Made in Italy, being simple and unique at the same time.

from FINAEST

Elegance

Thu, 26 Oct 2023 13:11:13 GMT

Let's talk about Elegance

Elegance is all about the quality of being graceful and stylish in appearence and manner.

It is the way you dress,the way you look,walk and move,your attitude.

Elegance is good taste,amiability,equilibrium and harmony.

Elegance is expressed through fashion statements.

For a gentleman,the way he dresses is the expression of his style and character.

But do we dress to impress or we dress as we feel?

Do we dress depending on the situation,respecting society rules or do we brake them?

Every person is unique.

Through knowledge and experience we create our personal style and this has an impact on fashion,which is alive and constantly changing.

MATERA 2019

filippomatera9@gmail.com (FILIPPO MATERA) — Sat, 25 Aug 2018 04:15:11 GMT

The magic 2019 of Matera

Matera, the little city of the beautiful Basilicata,where Meil Gibson movied The Passion, is getting to be ready for the 2019.
Matera next year will be European Capital of the culture.
You can enjoy the historical SASSI DI MATERA, a buzz in the cantre of Matera, where all is styled like many years ago, and You can live that past , as the many japanese and american tourists with their camera are making.

The Luxury today

Thu, 16 Aug 2018 15:05:40 GMT

In a confused world today wins who has the craft in the blood

Luxury today is not the excessive greedness, not frenzy in appearance, not the incivilty of those who possess it, but it resides in esaltation of the freedom of the creativity, in the abudance of taste and love for the beautiful.
In excess of zeal in search for refined quality and that arouses profound admirat for the preciousness of something that is not necessarily expensive.

How to wear a polo shirt today

Mon, 30 Jul 2018 05:03:00 GMT

The polo shirt was based around sporting, the “polo” shirt itself was originally made for polo players as a team uniform. The originals were made longer at the back to keep the seat of the player covered whilst swinging for the ball. Another shorter more relaxed version was made through tennis by Rene Lacoste, who thought the […] The post How to wear a polo shirt today appeared first on A Poor Man's Millions.

Naked Clothing – the softest touch

Mon, 02 Jul 2018 01:48:00 GMT

Naked Clothing produces polos and shirts of an otherworldly soft-nature through cunning techniques and processes.! – The Rake Magazine A few years back (about 3 years) I had dinner with Gui Bo for the first time and with him was Filippo Matera; owner of Naked Clothing. Filippo is known to many in the industry as […] The post Naked Clothing – the softest touch appeared first on A Poor Man's Millions.